- Confidence compels. When people see something that works and leaders who believe in what they’re doing, they like it.
- Cynicism infects. Too many promises made are broken. It makes people cynical. That’s a risk that can be managed.
- Fear corrodes. When people are scared by the consequences of their actions they keep a low profile. To unlock the best from their people organisations need to quell fears.
- Resilience attracts. People will follow leaders who show resilience through difficult times. They will earn the confidence and the efforts of their people.





